Launching in Dallas · Spring 2026
Black and Brown Women Deserve Specialists Who Get It.
Herun connects you with vetted doulas, midwives, pelvic floor therapists, sex therapists, and more — in one trusted marketplace built for you.
We believe every woman deserves access to specialists who understand her body, her culture, and her needs. Herun exists to close the gap in women's healthcare — starting in Dallas.
Connect with specialists without intermediaries or referrals. You choose who cares for you, on your timeline.
Specialists who understand the unique healthcare experiences of Black and Brown women — and who show up for them.
8 specialist types in one platform. No more searching across five different directories to find the care you need.
Herun brings together 8 categories of women's wellness specialists — all in one place, all vetted, all ready to serve.
Continuous support before, during, and after birth — so no woman labors alone.
Personalized birth care that centers your autonomy and your choices.
Treating pain, incontinence, and postpartum recovery — care most women never knew existed.
Addressing desire, intimacy, trauma, and hormonal changes with clinical expertise.
Expert breastfeeding support when you need it most — without judgment.
Specialized counseling for anxiety, depression, and trauma during and after pregnancy.
Evidence-based sleep support for new mothers and their babies.
Guiding women through hormonal transitions with knowledge and care.
Be one of the first 25 specialists to join Herun in Dallas. Founding specialists shape the platform, set the standard, and receive benefits no one else will ever receive.
No subscription fee for your first 6 months. Build your client base before you pay a cent.
Cross-referrals between all 8 specialist types. Your next client may come from a doula, a midwife, or a pelvic floor therapist.
Integrated scheduling, payments, and client management. No middlemen, no chasing invoices.
A permanent badge on your profile that signals your early commitment. It never goes away.
Only 8% on the first payment.* After that, every dollar is yours.
Founding specialists appear first in search results and directory listings. Your early commitment gives you permanent visibility.
Host virtual seminars and group sessions — an additional revenue stream with zero extra setup.
A fully built profile showcasing your credentials, specialties, and story to clients actively searching for you.
After your free 6 months
*Essentials and Growth plans. Free plan is 12% on all bookings.
Herun is named for the heron — a bird that has carried meaning across cultures for thousands of years. In Egypt, it was a symbol of creation and rebirth. In Africa and Greece, a messenger of the gods. In Native American tradition, a symbol of wisdom and self-determination.
Herun is also a fusion of two names — Hera, the goddess of womanhood, and Oshun, the orisha of healing and love — because we were built at the intersection of those traditions, for the women who live there.
Black and Brown women in Dallas are three times more likely to die from pregnancy-related causes than white women. Texas maternal mortality increased 63% between 2018 and 2020. And yet there is no single trusted place where a Black woman in Dallas can find a doula, a midwife, a pelvic floor therapist, and a perinatal mental health therapist — all in one platform, all vetted, all accessible.
That is the gap we are closing. Not someday. Now.
Find the specialist who gets you. Browse profiles, read reviews, and book directly. Your healthcare, your way.
Search by specialty, location, or specific needs. Find someone who truly understands your experience. Creating an account and browsing specialists is completely free — you only pay for the sessions you book.
Read reviews, verify credentials, and book appointments directly — no referrals, no gatekeepers.
Sliding scale fees, telehealth options, and flexible scheduling so care fits your life.
“Vetted” is not a marketing word at Herun. Every specialist on our platform passes a 4-tier verification process before their first client ever sees their profile.
We verify all licenses directly with the Texas TDLR and relevant certification bodies. No self-reporting.
Criminal background check and sex offender registry review. Every specialist, every time.
We call 2-3 professional references to verify clinical competence and how they show up for clients.
A board of Dallas OBGYNs and perinatal specialists reviews every profile before approval.
We listened to dozens of wellness specialists about what makes running a practice hard. Here’s what we heard — and how Herun answers it.
“I’m paying 25-30% commission on every booking just to be listed on a directory.”
Herun’s answer: Herun charges 8% on the first payment only.* After that, every dollar is yours.
“I’m using 4-5 different tools to manage my practice — scheduling, payments, messaging, all separate.”
Herun’s answer: Herun puts booking, payments, availability, telehealth, and client management in one platform.
“I don’t get referrals from other specialists. I’m building my client base completely on my own.”
Herun’s answer: Herun’s cross-referral network connects you with 7 other specialist types. Your next client could come from a doula, a midwife, or a pelvic floor therapist who already work with Herun.
“I spend hours on marketing and still struggle to reach the women who need me most.”
Herun’s answer: Herun markets directly to Black and Brown women in Dallas who are actively searching for your specialty.
“I’ve been practicing for years but I still don’t show up when women in my area search for my specialty.”
Herun’s answer: Herun’s marketplace puts you in front of women actively searching for your exact specialty in your area.
“I set my own rates but then the platform takes such a big cut that I end up discounting myself.”
Herun’s answer: On Herun, you set your rates and keep them. 8% on the first payment only* — after that, every dollar is yours.
“My clients message me on Instagram, text, email, and through my booking app. I can’t keep track.”
Herun’s answer: Herun centralizes client communication with HIPAA-compliant messaging in one place.
*Essentials and Growth plans. Free plan is 12% on all bookings.
Getting started on Herun takes three simple steps.
Fill out a short application telling us about your practice, credentials, and specialties. It takes less than 10 minutes.
Our team verifies your license, runs a background check, contacts your references, and reviews your profile with our Clinical Advisory Board.
Once approved, your profile goes live. Clients in Dallas can find you, book with you, and pay you — all through Herun.
Most providers piece together 4-5 separate tools to run their practice. Herun replaces them all.
Pricing based on published rates as of April 2026. Excludes marketing and advertising costs.
The full process typically takes 10–15 business days. This includes license verification, background check, reference calls, and Clinical Advisory Board review.
Absolutely. You set your own rates, availability, and policies. Herun is a platform, not an employer. You maintain full autonomy over your practice.
You choose the plan that works for you — Free ($0/mo with 12% commission), Essentials ($29/mo), or Growth ($59/mo). Essentials and Growth plans charge 8% on the first payment only.* After that, every dollar is yours. There’s no obligation to upgrade.
For our initial launch, yes — we’re starting in Dallas. However, many specialists offer telehealth, and we plan to expand to Houston and Austin within 18 months.
Great — Herun is an additional channel, not a replacement. Think of it as a way to reach new clients who are actively searching for your specialty, with all the booking and payment infrastructure built in.
Everything you need to know about Herun — for clients and specialists.
Herun is a marketplace connecting Black and Brown women with vetted wellness specialists — doulas, midwives, pelvic floor therapists, lactation consultants, sex therapists, perinatal mental health counselors, sleep coaches, and menopause specialists — all in one trusted platform.
Creating an account and browsing specialists is completely free. You only pay for the services you book, directly to the specialist. Many specialists offer sliding scale pricing.
Every specialist passes a 4-tier verification process: license verification with the Texas TDLR, criminal background check, professional reference checks, and review by our Clinical Advisory Board of Dallas OBGYNs and perinatal specialists.
Herun is launching in Dallas, Texas in Spring 2026. Join the waitlist to be notified the moment you can book your first specialist.
We are launching in Dallas first, with plans to expand to Houston and Austin within 18 months. Many of our specialists also offer telehealth appointments, so location may not be a barrier for all services.
Insurance acceptance varies by specialist. Each specialist’s profile will clearly indicate whether they accept insurance, offer superbills for out-of-network reimbursement, or provide sliding scale fees.
Herun is building the future of women’s healthcare equity — starting in Dallas, scaling nationally.
Black women in Texas have a pregnancy-related mortality ratio of 39.0 deaths per 100,000 live births — 2.5x higher than white women. Texas maternal mortality increased 56% from 2019 to 2022, compared with just 11% nationally. More than 80% of these deaths are preventable.
Maternal mortality rate for Black women in Texas vs. white women
USCCR 2025, Capital B News 2026
Increase in Texas maternal mortality (2019–2022) vs. 11% nationally
NBC News, Sep 2024
Of maternal deaths in Texas are preventable
Capital B News, Jan 2026
And yet there is no single trusted platform where a Black woman in Dallas can find a doula, a midwife, a pelvic floor therapist, and a perinatal mental health therapist — all vetted, all in one place.
Actively recruiting 25 founding specialists across 8 categories — doulas, midwives, pelvic floor therapists, lactation consultants, sex therapists, perinatal mental health counselors, sleep coaches, and menopause specialists.
Platform launch in Dallas, Texas — Spring 2026. Full marketplace with booking, payments, telehealth, cross-referral network, and HIPAA-compliant messaging from day one.
The women’s health market is one of the fastest-growing segments in healthcare. Herun sits at the intersection of FemTech, marketplace infrastructure, and health equity — three categories with significant tailwinds and increasing investor attention.
Source: Allied Market Research, FemTech Market Forecast 2024–2030
Spring 2026 launch with 25 founding specialists across 8 categories
Expand to Houston within 12–18 months of Dallas launch
Continue Texas expansion, then scale to major metros nationally
Founder & CEO, Herun Health
Nikki is a Howard University graduate with over 10 years of experience in healthcare operations and recruitment. As a Black woman living in Dallas, she experienced firsthand the fragmented, inaccessible landscape of women’s wellness care — and built Herun to change it. She brings deep expertise in building operational systems, recruiting specialized talent, and navigating the healthcare ecosystem.
We’re raising a pre-seed round to bring culturally competent, specialist-driven care to the women who need it most.
Request Pitch Deck →Whether you’re a woman seeking care, a specialist ready to serve, or an investor ready to build — there’s a place for you at Herun.
Be the first to know when Herun launches in Dallas. We’ll notify you the moment you can book your specialist.
